Wunderground.com sold to The Weather Channel Companies
It's true. After 17 years as an independent company, Weather Underground has been sold, and will now be part of The Weather Channel Companies (TWCC.) As one of the founders of Weather Underground, I am excited about embarking upon this new chapter in our company's history. Having the infrastructure, resources, and content of The Weather Channel Companies will enable wunderground to create some great new products, and improve the quality and reliability of our existing content. We will now be called Weather Underground, LLC, and will maintain the wunderground.com web site as it is.

Figure 1. The original seven founders of wunderground.com, plus our first employee, circa 1998. In front, from left to right: Chris Schwerzler, Jeff Masters, Jeff Ferguson. In back: Dave Brooks, Alan Steremberg, Perry Samson, Chuck Prewitt, and Mike MacDonald.
The wild ride that began in 1995
Back in 1995, when the newly created commercial Internet put up for sale domains with a ".com" designation, and Weather Underground, Inc. became the world's first commercial weather web site, I could not have anticipated the wild ride that brought us to where we are at today. We registered the 2,000th domain ever taken, "wunderground.com", in 1995, missing registering "weather.com " by a month. Later that year, a group of executives from The Weather Channel visited us in Ann Arbor, inquiring on how we might work together. No sale resulted, but over the years, The Weather Channel and Weather Underground have had a number of meetings to discuss a possible merger. Many other companies have inquired about buying us, but we have always opted to stay independent, in order to nurture our creative, alternative weather web site and keep breaking new ground. The company's growth was slow at first, since we never took venture capital money. We grew from 6 employees in 1999 to 20 in 2009. But in the past three years, Weather Underground entered into a rapid period of growth that saw our staff more than double to 57 people. With a swelling user base around the globe, and with demands for our services to be made available across so many new digital platforms like mobile phones and tablets, the board recognized the need for an even greater injection of resources, and the decision was made to merge with The Weather Channel Companies.
How will the merger with The Weather Channel improve wunderground?
The Weather Channel is committed to keeping the Weather Underground brand and the web site in its current form. Weather Underground CEO Alan Steremberg will remain in charge, and our meteorologists and developers will continue to create the ground-breaking weather products that we're renowned for. The plan is to make both wunderground.com and weather.com stronger, by sharing content and infrastructure. Many Weather Underground features, such as our Personal Weather Station data, WunderMap, and my blog, are scheduled to also appear on the weather.com web site in the coming months. My blog's main home will continue to be wunderground.com, and I have been asked to continue to write the same variety of science-based posts on hurricanes, extreme weather, and climate change that I've provided since 2005. I enjoy communicating weather science, and am pleased I will be able to do this for both wunderground and The Weather Channel, which has an audience about three times as large as wunderground's.

Figure 2. One my favorite wunderphotos: a rainbow in Cyprus. With over 1.5 million wunderphotos uploaded, the wunderground community has helped make the web site far better than the employees could have done on their own.
For more information, see our press release, and WU meteorologist Shaun Tanner's blog.
Jeff Masters
Reader Comments
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1. Having a media warhorse with the power of TWC could only mean good things for this site.
2. History shows that when TWCC buys someone, they generally allow the people who are in charge to stay there.
3. For those that feel the AGW/Climate Change stuff is going to be suppressed, just stop it already. For one, Dr. Masters will not allow it to be suppressed and for another TWCC, TWC are both owned by NBC, which has a history of tilt towards the Global Warming side of the spectrum anyway. Nothing will change there.
4. Everyone LIGHTEN UP. Sheesh. It's the 4th of July, the tropics are quiet. Enjoy yourselves.
I'll go back to lurking now.
I've been a mostly lurker on this blog since the blog feature was released, and been cruising around the net and for over 20 years now. When something like this happens, it usually marks the begin of the decline into corporate mediocrity and irrelevance for a community. People will slowly realize they aren't satisfied with their lowest common denominator, and probably increasingly frequent guest blog content. When you find a new community, don't mention it here. Don't make it a competition. Just let this one die on the vine, leaving the rabble to stay here. It's better that way.
In case it isn't clear, TWC isn't buying WU for "synergy". It's buying out the competition before it becomes a threat to it's business.
If WU stays the same Im Happy.
Good God, do you suck up much??
Maybe i misunderstood...i didnt think Dr Masters still owned WU
STAY SAFE !!! BE SAFE!!!
And Catch Your Limit
Image of the Day - Power Outages in Washington, DC Area
Slapped?! This site will not change dramatically. The reactions are seriously over the top. The tropics Gods needs to give us something to talk about. The doomsday's are making me sick.
I do note that a lot of people who have volunteered and contribute to this site are not going to get rich.
I am surprised at how shocked I am. Why did I expect it to be different this time?
I particularly remember the weekend before Katrina when Dr. Masters warned people to evacuate and then stated that it was too late. I also remember how he has worked to get people to understand climate change. But it is too late for that too.
The industrial corporations are going to own the world but I don't think there is going to be much of it left for them to enjoy.
(strangling sound emanating from this writer)
sigh
I just don't want to see all the weather.com garbage littering the pages her.
Thanks for your comment... I have only been a member for a year and a half, and as such I have no ads to contend with. I am just fed up with companies like Bain Capitol and Black Rock (who own TWC) coming in and screwing up a good company. They will look for consolidation opportunities, and of course, look for ways for the Wunderground to become more efficent by cutting positions and salaries. They will bring in their web folks to "enhance" the Wounderground site, and in the process, probably screw up what most like about the site. For my self, I have used it to put my weatherstation data on the web among other things. I look for that to end unless I want to pay for the storage etc. Some day most folks will finally get a clue that if every corporation in the US is owned by one murky group of capitalists, this will not be the best day for the rest of us.
Quick! Get the TWCC mobile device programmers to start working on your Android app. The app's last update (2.0?) is craptastic, getting buried under bad reviews on the Play store (including mine, updated from my 4 stars for 1.1.1). The app needs a makeover ASAP, everything else about Wunderground is juuuuust fiiiiiiine. Congrats, folks!
I'm proud that WU is a Michigan company with Michigan roots. Times change as when W.E. Upjohn was acquired by an international pharmaceuticals firm, as Chrysler "merged" with Benz, and so on.
As long as the quality of data is not corrupted by the corporate fluff of The Weather Channel and Weather.com, go ahead and make the deal. Sure, I would hate to see the A2 MI office go, but stuff happens.
grandste
KMIPetoskey03
The personal weather stations were the greatest addition since toilets were moved inside. So this old timer is groaning over the news of this merger and don't see how any good can come out of it as the Wunderground is fantastic as it is. As long as they leave the "classic" pages alone I'll still be checking in multiple timers per day.
I hope that the former owners and employees aren't "laid off" at a future date because of "duplication" but once you sign on the dotted line it's no longer your company. So good luck and I hope you enjoy the money you made because you certainly deserve it and I mean that in all sincerety. It's been a wonderful 17 years of using wonderground weather.
Jerry Ellis
Chipley, Florida
SHRT Run: good
medium run: confusing
Loooong run: blaaah, over commercialism or WU members call a special investigation and secure a fair market price to buy back WU.
THANK YOU TO THE ORIGINAL 6+1, GOOD LUCK
However, I came to WU to get away from weather.com. I can't stand TWC's website. They have some of the worst and annoying advertising I've ever seen. They only present the completely diluted view of "lowest common denominator" weather. I came to WU because I loved analyzing the weather and studying it, being a couch meteorologist. Weather.com only presents the basic cloud icons and hi/low crap that the general public calls "the weather."
I hope they do allow WU to continue as it has. I fear that won't be the case though.
Ryan
If this site degenerates into ads, I would find an alternative like NOAA or NWS.
What I don't get is who allowed the sale to go ahead. Obviously you can have an offer to buy and you can refuse. I don't get it??!!
I found this Pat..
I'm a thinkin' this is it?
I've been a paying member of Weather Underground for several years. One of the attractive features has been to have ad-free pages.
But no longer. There are ads **everywhere**. Some auto-playing video ads included.
The membership page today still says "Ad-Free Weather --- We will remove all the ads from our site offering you cleaner, faster site access. No banners, no sponsor links, and this works for all pages including Favorites, Radar, and Severe Weather."
I guess this is a sign of the great things to come from WeatherChannel.com's purchase?
So, is there a general membership refund?
Hey, everyone wants to make a little money.
TWC could not keep their hands off this.
The new site sucks.
It is 10 pm on the east coast and you are still running the forecast for the day posted this morning. This is consistent across markets now.
Doesn't anyone care? Are you purposely trying to ruin the brand?
Not to mention that Rapid Fire no longer works properly with Davis weather stations. People have been reporting the "rapid updates have stopped" problem since April.
When your forecasts are 16 hours old you know nobody cares anymore.
What has happened to you WU?
Did you all cash in and head for the beach?
What a shame.
It is no longer worth the subscription to block the ads.
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